lazypadawan: (fail)
lazypadawan ([personal profile] lazypadawan) wrote2011-07-10 11:13 am

No Promotion Of Blu-Rays Or TPM 3D At Comic Con

The full preview night-Sunday Comic Con schedules have been uncorked and there is nothing on the Blu-Rays or TPM's 3D re-release. That's right. Nada. Zilch. Bupkis. NOTHING.

All of the Star Wars panels revolve around books, comics, video games, licensing, crafts, and Clone Wars. (If you want to see Mark Hamill, he's on the Batman Arkham Asylum and "Sushi Girl" panels. Sam Witwer is on the "Being Human" panel. Ashley Eckstein is doing her second annual Her Universe panel on Thursday.) Clone Wars is of course way important. But I find it shocking, unbelievable, and outrageous Lucasfilm is just blowing off the two biggest SW events of the next several months!

I wouldn't be so nonplussed if there was a Celebration in four weeks where they could promote the hell out of those things but there isn't. If there's nothing at Comic Con, there won't be anything at Wizard World Chicago, DragonCon, or New York Comic Con either. Heck, there probably won't even be a mention at Star Wars Fan Days. I guess they just expect to sell the Blu-Rays only to the diehards and they plan to just poop out TPM 3D and hope somebody notices. Or maybe not.

Someone noted on my Facebook that most of Lucasfilm's Comic Con presentations are full of sound and fury and signify nothing anyway. It's true the last couple of Hall H presentations were kind of lackluster. But I also remember the amazing presentation they did in 2004 to promote primarily the first three flicks on DVD and ROTS. People were on their cell phones as soon as they left the room.

I'm not saying we needed another unspectacular Spectacular in Hall H. I'm actually kind of relieved I don't have to spend 3 hours in line to sit inside for another 3 hours in the vain hopes they start on time. I'm convinced that the journey to Hell for the damned begins trying to get into Hall H. But I also remember Steve Sansweet touring the nation's conventions during the summer of 1996 to promote the Star Wars Special Editions, showing us first-time ever-seen footage of the spruced-up scenes (stuff not even seen during trailers shown with "Independence Day"). That sort of thing generates buzz. It generates excitement. It makes people who were on the fence or uninterested as rarin' to go as a hardcore fan like me. It worked in 1996. It worked in 2004. It worked when Charles Lippincott dropped in at a much smaller Comic Con in 1976 to pitch ANH. Why wouldn't it work now, unless they've given up and they just don't care?

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