Hayden's new cologne ad

Not to be outdone by Ewan's recent cologne ad for Davidoff, Hayden signed on a while ago to be the face to promote Lacoste's new men's fragrance, Challenge. I have to admit, he looks HOT:



Photo from desiringhayden.net

According to DH.net, the cologne will be out in May. Look for it at your local airport's Duty Free shop! If they really want to sell a lot of these things, they should promise that if your guy spritzes this on himself, he'll look just like Hayden ;).

Meanwhile, his alter ego is featured on a new fragrance for the little dudes. Yes, you can smell like a Jedi with "Le Parfum Des Jedis," which I guess is only being sold in France:

http://www.starwars.com/vault/collecting/20090327b.html

I'll also report that on eBay I just purchased some ROTS-era fragrance that comes in a Vader tin box. The bottle has a cap that looks like a lightsaber hilt. I have no idea where it was made, but I'll figure it out once I get it.

It'll tough to top Juicy Couture's fragrance though!