TPM Trailer Botch And The Enthusiasm Gap
Oct. 21st, 2011 06:10 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
Repost from Star Wars Prequel Appreciation Society
Today, I went out on my lunch break to a nice 15-screen multiplex near where I work to catch the TPM trailer with “The Three Musketeers.” There was no way I was going to be able to see the whole movie, but I planned on hanging around for at least half of it. It was a mistake I’ll never make again. I sprung for the 3D showing because part of the reason why I wanted to see the trailer with this film is to get an idea of how the 3D looks. I go in, sit through about four or five trailers and that was it. No TPM. It ticked me off so much, I left right then.
Then I saw on TFN one guy who said he had to go to THREE theaters before he finally got to see the trailer. Another guy on Facebook said they didn’t show the trailer with his showing of “The Three Musketeers” either.
Not good.
Movie tickets in 2011 are expensive, especially when you see a 3D showing. $10.25 for a matinee is a steep price to pay for disappointment. My advice is to 1) check with the theater before you buy a ticket and 2) insist on a refund if they don’t show the trailer after you’ve been told they have it. The trailer might be shown with some of the big films between now and the end of the year but I don’t go to the movies very often and catching the trailer with anything is going to be very hit and miss. I’m worried that not many prints went out or that not many theaters want to show it.
Worse yet, there wasn’t really a big rollout on starwars.com. No reminders the trailer’s out, no online version (though obviously we’d rather see it in 3D), no nuthin’. Just another day. They’re more excited pimping books or Simon Pegg’s latest movie than what really butters the bread.
I’ve said it before…if they don’t put their hearts into this, then they shouldn’t bother. So far, on the first big day of promoting TPM’s re-release, I’m not impressed or encouraged. If Lucasfilm isn’t excited about this, why should anyone else be?
Today, I went out on my lunch break to a nice 15-screen multiplex near where I work to catch the TPM trailer with “The Three Musketeers.” There was no way I was going to be able to see the whole movie, but I planned on hanging around for at least half of it. It was a mistake I’ll never make again. I sprung for the 3D showing because part of the reason why I wanted to see the trailer with this film is to get an idea of how the 3D looks. I go in, sit through about four or five trailers and that was it. No TPM. It ticked me off so much, I left right then.
Then I saw on TFN one guy who said he had to go to THREE theaters before he finally got to see the trailer. Another guy on Facebook said they didn’t show the trailer with his showing of “The Three Musketeers” either.
Not good.
Movie tickets in 2011 are expensive, especially when you see a 3D showing. $10.25 for a matinee is a steep price to pay for disappointment. My advice is to 1) check with the theater before you buy a ticket and 2) insist on a refund if they don’t show the trailer after you’ve been told they have it. The trailer might be shown with some of the big films between now and the end of the year but I don’t go to the movies very often and catching the trailer with anything is going to be very hit and miss. I’m worried that not many prints went out or that not many theaters want to show it.
Worse yet, there wasn’t really a big rollout on starwars.com. No reminders the trailer’s out, no online version (though obviously we’d rather see it in 3D), no nuthin’. Just another day. They’re more excited pimping books or Simon Pegg’s latest movie than what really butters the bread.
I’ve said it before…if they don’t put their hearts into this, then they shouldn’t bother. So far, on the first big day of promoting TPM’s re-release, I’m not impressed or encouraged. If Lucasfilm isn’t excited about this, why should anyone else be?